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What is the age UK strategy? Understanding the five-year plan

By 2040, it is estimated that more than 40% of the UK population will be aged over 50, a demographic shift that requires a strategic and forward-thinking response from charitable organizations. The Age UK strategy, launched in October 2024, is a five-year plan designed to meet the growing and changing needs of this ageing population. It focuses on transforming public attitudes, tackling inequality, and improving health and social care for older adults across the country.