Walmart's 'Everyday Low Price' Strategy
Walmart's core business philosophy centers on offering consistently low prices to all customers, eliminating the need for specific discounts based on age or other demographics. This 'Everyday Low Price' model means that the prices seen in stores and online are intended to be the best available for every shopper.
Why No Standard Senior Discount?
By focusing on maintaining competitive pricing across the board, Walmart avoids implementing various discounts for different groups. This approach streamlines operations and contributes to keeping overall prices down for everyone, including seniors.
Alternative Savings Programs for Seniors
Despite the absence of a traditional senior discount, Walmart provides several programs and methods that can lead to substantial savings for older adults.
Walmart+ Assist: A Discounted Membership
Seniors receiving government assistance may qualify for Walmart+ Assist, which offers a Walmart+ membership at half the standard price.
Who is eligible for Walmart+ Assist?
Eligibility is open to those enrolled in programs like SNAP, Medicaid, WIC, SSI, TANF, NSLP, or LIHEAP.
What benefits are included?
For a reduced annual or monthly fee, members receive benefits such as free delivery from stores on eligible orders, free shipping with no minimum purchase, free pharmacy delivery, fuel discounts, a Paramount+ Essential subscription, and Mobile Scan & Go.
AARP Membership Savings
AARP members can save $20 on an annual Walmart+ membership by verifying their membership, gaining access to the full range of Walmart+ benefits at a lower cost.
The $4 Generic Prescription Program
Walmart's pharmacy offers many generic medications for a low, fixed price of $4 for a 30-day supply or $10 for a 90-day supply. This program can provide significant savings on essential prescriptions.
Medicare Over-the-Counter (OTC) Benefits
Seniors with Medicare Advantage plans can use their OTC benefit cards at Walmart stores or on Walmart.com to purchase eligible health items, which are typically marked with a 'benefit program eligible' badge.
Smart Shopping Tips for Seniors
Beyond specific programs, seniors can employ practical strategies to save money while shopping at Walmart.
Use the Walmart App
The free Walmart mobile app helps users locate items, check prices instantly with a scanner, receive alerts about deals, and use mobile checkout.
Look for Rollbacks and Flash Deals
Walmart features Rollbacks on numerous items for extended periods and offers deeper, temporary discounts through Flash Deals. These promotions are available to all shoppers and can be found in the weekly ad or online.
Comparing Walmart's Approach to Other Retailers
Walmart's strategy of universal low prices differs from retailers that offer specific age-based discounts. The table below illustrates how Walmart's policy compares to a few others.
| Retailer | Senior Discount Policy | Benefits | Availability |
|---|---|---|---|
| Walmart | No age-based senior discount. Offers alternative savings through Walmart+ Assist, AARP, and general promotions. | Everyday low prices, free delivery/shipping with Walmart+ membership, prescription savings. | Nationwide (with membership benefits tied to location/eligibility). |
| Kohl's | 15% off on Wednesdays for shoppers 60 and older. | Discount on purchases on a specific day of the week. | In-store. |
| Michaels | 10% off entire purchases for customers 55 and older. | Consistent discount, applies to both regular and sale items. | Every day. |
| Kroger | Discontinued senior discount days. | Relies on store-wide promotions and loyalty programs. | Varies by location. |
Conclusion: Navigating Savings at Walmart
Although Walmart does not provide a traditional senior discount based on age, older adults have multiple avenues to save money. Leveraging programs like Walmart+ Assist for those on government assistance, taking advantage of AARP member discounts for Walmart+, utilizing the affordable generic prescription program, using the mobile app for deals, and applying Medicare OTC benefits can lead to significant cost reductions. By focusing on these alternative savings strategies rather than searching for a non-existent age-based discount, seniors can effectively manage their budgets while shopping at Walmart.
For additional financial guidance and budgeting resources, the National Council on Aging is a valuable resource.
