AARP's Continued Commitment to Print and Digital Publications
Yes, AARP continues to publish magazines for its members, solidifying its place in the media landscape despite the shift toward digital platforms. For decades, print publications have been a cornerstone of AARP membership, and they remain so today. In fact, AARP The Magazine consistently ranks as one of the most widely read magazines in the United States, reaching millions of households with each new issue. However, recognizing the growing importance of digital access, the organization has expanded its offerings to include comprehensive online and app-based versions of its publications, giving members more ways to engage with content.
AARP's Two Primary Publications: The Magazine and The Bulletin
AARP does not produce just one magazine, but two distinct and influential publications for its members. This dual-pronged approach allows for a broader range of topics and deeper coverage of issues that are important to its audience.
- AARP The Magazine: This is the more lifestyle-oriented publication, delivered bimonthly to members. It features a wide variety of content, from celebrity interviews and inspiring human-interest stories to practical advice on health, finance, and travel. As the most-read magazine in the country, it serves as a central hub for entertainment and information tailored for readers aged 50 and over.
- AARP Bulletin: Published separately, the AARP Bulletin focuses on more timely news and policy-driven content. It covers critical topics such as Social Security updates, Medicare changes, consumer fraud alerts, and other legislative issues affecting older Americans. Its more frequent publication schedule (typically 10 times per year, sometimes bimonthly) ensures members receive the most up-to-date information on policy and advocacy.
This two-publication model allows AARP to deliver both evergreen, entertaining content and urgent, news-focused updates, catering to the diverse interests of its membership.
Adapting to a Digital-First World
While AARP has maintained its commitment to print, it has also invested heavily in expanding its digital presence to meet modern consumer preferences. This has resulted in a multi-channel approach to content delivery.
Key digital initiatives include:
- The AARP Publications App: This free app, available for iOS and Android devices, provides members with instant access to digital editions of both AARP The Magazine and the AARP Bulletin. The app includes interactive features such as celebrity videos, photo slideshows, and quizzes, offering a more dynamic reading experience than the print version.
- AARP Members Edition™ Website: In addition to the app, members can access exclusive content on the AARP website. This platform offers a richer, more extensive library of articles, guides, and other media that go beyond what is available in print. The website serves as a valuable resource for members seeking in-depth information on specific topics, such as retirement planning, financial management, and health and wellness.
- Email Newsletters: AARP also sends out a variety of email newsletters to keep members informed about the latest news, resources, and benefits. These newsletters provide a quick and convenient way to stay connected without having to wait for a physical publication to arrive.
This digital expansion ensures that even members who prefer to consume content on their smartphones, tablets, or computers have seamless access to AARP's wealth of information. QR codes are also included in print issues to link members to expanded digital content, bridging the gap between the two formats.
Comparison of AARP Print and Digital Publications
| Feature | AARP Print Publications | AARP Digital Publications (App/Website) |
|---|---|---|
| Cost | Included with standard AARP membership. | Included with standard AARP membership. |
| Accessibility | Delivered directly to member's mailbox. Accessible to those without internet access. | Requires a smartphone, tablet, or computer with internet access. |
| Features | Traditional magazine format with articles, photos, and ads. | Interactive elements like videos, quizzes, and slideshows. Larger archives of past issues. |
| Frequency | AARP The Magazine is bimonthly (6 issues/year). AARP Bulletin is approximately monthly (10 issues/year). | Updated daily with new articles, news alerts, and exclusive content. |
| Customization | Three different print editions tailored for readers in their 50s, 60s, and 70+. | Can be customized with email newsletters on specific topics. |
| Environmental Impact | Uses paper and requires transportation for delivery. | Reduces paper and ink usage, potentially a more eco-friendly option. |
The Shift Towards Enhanced Member Value
The move towards a hybrid model of print and digital publications is part of AARP's broader strategy to deliver maximum value to its members. By offering both traditional and interactive formats, AARP ensures that its content is accessible to a wide demographic, including those who are highly engaged with technology and those who prefer a more traditional reading experience.
The expansion of the AARP Members Edition™, launched in 2024, exemplifies this approach. This digital-exclusive platform offers an array of content, from special guides to exclusive interviews, further enhancing the membership value without solely relying on increasing the frequency of costly print publications. It's a strategic move that addresses rising costs while expanding the depth and breadth of resources available to members.
Conclusion: AARP's Evolving Publications
In short, does AARP still put out a magazine? Yes, and more. AARP has not abandoned its popular print publications, AARP The Magazine and the AARP Bulletin. Instead, it has modernized its approach by offering robust digital versions and creating exclusive online content to complement the physical editions. This strategy allows AARP to continue providing valuable information and entertainment to its large and diverse membership, ensuring that every member can engage with the content in a way that suits their preferences, whether in print or online.
Ultimately, the enduring success of AARP's publications demonstrates the organization's ability to adapt and innovate while staying true to its core mission of empowering people 50 and older. The combination of its trusted print presence and a dynamic digital platform means members have more resources at their fingertips than ever before.
