A Multi-faceted Approach to Policy Influence
AARP's strategy for influencing policy is extensive, operating on several fronts simultaneously to maximize its impact on behalf of people age 50 and older. The organization’s public policy positions serve as the bedrock for all its advocacy work, ensuring a unified voice on key issues. These positions are developed through a rigorous, multi-step process that includes extensive input from members, volunteers, and external policy experts, and culminates in approval by AARP’s all-volunteer Board of Directors.
Direct Lobbying and Advocacy
One of the most visible ways AARP influences policy is through direct lobbying. The organization maintains a significant presence in Washington, D.C., and in every state capital, engaging directly with elected officials and policymakers. For example, in the first quarter of 2025, AARP spent millions on in-house lobbying to focus on senior healthcare and financial security. AARP representatives meet with lawmakers throughout the year to discuss their legislative priorities, which often include protecting Social Security, strengthening Medicare, lowering prescription drug costs, and supporting family caregivers.
In-depth Policy Research and Analysis
The AARP Public Policy Institute (PPI) is the organization's dedicated think tank, responsible for developing creative, evidence-based policy solutions. The PPI produces research reports, policy analyses, and other materials on issues affecting older adults, from health and economic trends to long-term care and livable communities. This research is a crucial tool for advocacy, as it provides lawmakers with expert data and a clear roadmap for policy solutions, reinforcing AARP's position as a knowledgeable and credible source. The data can often be state-specific or county-specific, allowing for tailored advocacy at the local level.
Grassroots Member Mobilization
AARP's large membership base is one of its most powerful assets, giving it significant grassroots influence. The organization mobilizes its millions of members to contact their elected officials on important issues through email campaigns, phone calls, and town halls. This grassroots pressure can be incredibly effective, demonstrating broad public support for AARP's positions. A notable example occurred in early 2025, when a campaign urging the Social Security Administration to reverse service cuts led to a flood of member emails to Congress, which contributed to the SSA abandoning its plan. Volunteers are also vital to these efforts, advocating at the statehouse and providing community-level outreach.
Public Education and Voter Engagement
Beyond direct lobbying and grassroots action, AARP uses public education campaigns to raise awareness and shift public opinion on its priority issues. This includes media campaigns, online content, and community-based events that inform and engage voters. The organization also conducts nonpartisan voter education, providing information on where candidates stand on key issues without endorsing specific parties or candidates. This approach helps ensure that candidates address the concerns of the 50+ demographic, which historically has high voter turnout.
AARP's Multi-Level Advocacy: Federal vs. State
To effectively influence policy, AARP operates on multiple government levels, recognizing that many issues important to older adults are addressed outside of Washington, D.C.
| Aspect | Federal Advocacy | State & Local Advocacy |
|---|---|---|
| Reach | Influences national laws and federal programs like Social Security and Medicare. | Drives change on issues like utility rate increases, consumer fraud, and caregiving support. |
| Primary Targets | U.S. Congress, federal agencies, and the White House. | State legislators, city councils, and local officials. |
| Key Activities | In-house lobbying, meetings with congressional staffers, and major media campaigns. | Lobbying state legislatures, sponsoring local events, and mobilizing state-level volunteer networks. |
| Example Victories | Protection of Social Security from privatization and influencing the passage of Medicare Part D. | Successfully advocating for a Consumer Fraud Restitution Fund in Minnesota and family caregiver-support bills in dozens of states. |
Conclusion
AARP’s ability to influence policy is derived from its powerful combination of institutional resources, robust research, and vast grassroots network. By engaging in direct lobbying, producing authoritative policy analysis, mobilizing its members, and educating the public, AARP effectively champions its mission to enhance the quality of life for older Americans. This multi-level, nonpartisan approach allows the organization to shape public discourse and achieve tangible legislative victories that benefit its members and the wider 50+ community. AARP’s continued success in influencing policy underscores its enduring role as a major advocate for senior issues in the United States.
What Guides AARP's Policies
For more information on the principles guiding AARP's policy decisions, visit the AARP policy fundamentals page.
