From GreatCall to Lively: A Brand's Evolution
The most straightforward answer to the question "Are Lively and Jitterbug the same?" is that Lively is the company and Jitterbug is the product line. To understand the relationship completely, it helps to look at the history of the company behind these popular senior-friendly devices. The company that first introduced the Jitterbug phones was GreatCall, and it built its reputation by creating easy-to-use cell phones for older adults.
Following its acquisition by electronics giant Best Buy in 2018, GreatCall rebranded itself as Lively in May 2021. This rebranding was part of Best Buy Health's broader strategy to expand its focus on wellness and aging at home. Today, Lively continues to offer the same senior-centric phones, now sold under the Lively brand but retaining the familiar Jitterbug model names, like the Jitterbug Flip2 and the Jitterbug Smart4.
The Relationship Between Lively, Jitterbug, and GreatCall
- GreatCall: This is the original company that pioneered user-friendly phones for seniors. It introduced the first Jitterbug phones and established a reputation for reliable service and support tailored to older adults.
- Best Buy Health: After acquiring GreatCall in 2018, Best Buy integrated the company into its health division. This move brought a new level of retail presence and technological resources to the brand.
- Lively: In 2021, the name officially changed from GreatCall to Lively. The Lively brand now represents the entire ecosystem of products and services, including the Jitterbug phones, medical alert devices, and health-related features like Urgent Response and Lively Link.
- Jitterbug: This brand name is specifically used for the phones themselves, including the flip phone and smartphone models. When you see a "Jitterbug Flip2" or a "Jitterbug Smart4," you are looking at a Lively product.
Comparing the Jitterbug Phones Under the Lively Brand
The Lively product lineup includes two primary Jitterbug phones, each designed to meet different needs. While both offer a simple, senior-friendly experience, they differ significantly in functionality.
| Feature | Jitterbug Flip2 | Jitterbug Smart4 |
|---|---|---|
| Phone Type | Simple flip phone | Easy-to-use smartphone |
| Internet Access | None | Yes, via data plan |
| Screen Type | Large, easy-to-read display with big buttons | Large, 6.75-inch touchscreen |
| Menu Style | List-based menu navigation with simple YES/NO buttons | Simplified, list-based smartphone menu |
| Emergency Button | Dedicated red Urgent Response button | On-screen access to Urgent Response |
| Additional Features | Flashlight, magnifier | Voice typing, video chat, Google Assistant |
| Ideal User | Individuals who want basic, no-fuss calling and emergency access | Tech-savvy seniors who want smartphone features in a simplified interface |
Health and Safety Services Included with Lively
One of the main differentiators of Lively's products, including the Jitterbug phones, is the suite of health and safety services that accompany the devices. These services are available via various Lively service plans and are a core part of the brand's value proposition.
- Urgent Response: A dedicated button (or on-screen option) connects users to a certified Urgent Response Agent 24/7. These agents can assess the situation and dispatch emergency services if needed.
- Lively Rides: By dialing '0' on their Jitterbug phone, users can arrange a Lyft ride through a live operator, making transportation simple and accessible without needing a separate app.
- Urgent Care: Users can speak with a live registered nurse or board-certified doctor over the phone, receiving medical advice for non-emergency situations.
- Lively Link: This free app for family members and caregivers provides notifications about the user's health and safety, such as when an Urgent Response call is placed or if the battery is low.
The Impact of Network Changes on Older Jitterbug Phones
As technology evolves, so do the networks that support mobile phones. In early 2023, Verizon retired its 3G network, which caused issues for some older Jitterbug phones. This event highlighted the importance of using up-to-date equipment. Lively's current Jitterbug models operate on the more modern 4G LTE network, ensuring reliable service.
This transition underscores a crucial point for seniors and their families: relying on older technology can lead to service interruptions. The rebranding to Lively coincides with a technological update to ensure users have access to reliable, modern wireless services for their safety and connectivity.
Lively vs. Jitterbug: Making the Right Choice
Since Jitterbug is a product of Lively, the choice isn't between two different companies but rather between Lively's different devices and service plans. Your decision should depend on the user's technical comfort level and desired features.
- For maximum simplicity: The Jitterbug Flip2 is the clear winner for individuals who find smartphones overwhelming. It offers the basic functions of calling and emergency help with a simple, easy-to-read interface.
- For smartphone-like functionality: The Jitterbug Smart4 is for seniors who want a modern smartphone experience without the steep learning curve of a standard Android or iPhone. The simplified menu and dedicated safety features provide a familiar feel with added peace of mind.
Beyond Just the Phones: Lively's Other Offerings
Lively's focus extends beyond just phones. For those who want a wearable medical alert device without a phone, Lively offers products like the Lively Mobile2. This is a one-button urgent response device that can be worn anywhere and connects directly to the Lively Urgent Response center.
This comprehensive approach, offering both dedicated phones and wearable safety devices, illustrates Lively's mission to provide flexible, age-in-place technology solutions. More information on the full range of Lively's offerings can be found on the Best Buy Health website.
Conclusion: Understanding the Evolution of a Trusted Brand
In summary, Lively and Jitterbug are inextricably linked: Lively is the parent brand, and Jitterbug is the product line of phones for seniors. The brand you once knew as GreatCall has evolved and rebranded to Lively, bringing the popular Jitterbug phones along with it. This clarification helps dispel any confusion about the relationship and history of these products. Whether you choose the simple Jitterbug Flip2 or the more advanced Jitterbug Smart4, you are purchasing a Lively product that includes access to a full suite of health and safety services designed to help seniors stay connected and secure.
