4 min
Do Japanese buy more adult diapers than baby diapers? An analysis of market trends
Since 2011, sales of adult diapers have surpassed baby diapers in Japan, a stark and tangible illustration of the country's profound demographic shift. This phenomenon answers the question, "Do Japanese buy more adult diapers than baby diapers?" with a resounding yes, driven by a rapidly aging population and declining birth rates.
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Healthy Aging