4 min
Why did AARP change its name? Unpacking the 1999 Rebrand
By 1998, almost a third of AARP's members were still in the workforce, a demographic shift that prompted a major change. This monumental shift is the heart of the answer to the question, **why did AARP change its name?** The change was a strategic move to align the brand with its evolving, active membership.
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Healthy Aging