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What is the happy meal for seniors?: A look at McDonald's heartwarming campaign

In July 2020, at the height of the COVID-19 pandemic, McDonald's Sweden launched a touching campaign called the 'Happy Meal Senior' to address the isolation of older adults. The initiative allowed children to send a personalized gift to their grandparents inside a classic McDonald's meal box, creating a meaningful and contactless way for families to connect during a difficult time. This article explores the details of this unique campaign and examines other senior-focused restaurant initiatives.