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Articles related to focusing on healthy aging, prevention, mobility, cognition, nutrition, independence, and caregiving support.

4 min

How does AARP know when you turn 50? Unraveling the Data Sources

According to the *New York Times*, AARP gathers birthdate information from "companies that specialize in providing information to direct marketers," leading to the surprise arrival of membership letters for many turning 50. The seemingly precise timing of these mailers often raises questions and concerns about how personal data is collected and used for targeted marketing purposes.

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