Skip to content
Healthy Aging Hub

:

Articles related to focusing on healthy aging, prevention, mobility, cognition, nutrition, independence, and caregiving support.

3 min

Who does AARP target? A comprehensive breakdown of its diverse audience

While often associated with retirees, membership data shows that AARP's target demographic is far broader, with eligibility beginning at age 18. So, who does AARP target with its wide range of advocacy, services, and media? The organization focuses primarily on the 50+ population, but also actively engages younger generations through strategic campaigns and inclusive membership policies.

Read Healthy Aging
4 min

Understanding the Marketing: Why do places offer senior discounts?

According to a 2022 AARP report, the 50-plus population accounted for half of all global consumer spending, representing a powerful economic force. This massive purchasing power helps explain why businesses strategically offer discounts, prompting the question: why do places offer senior discounts? It’s not just a gesture of goodwill; it's a calculated strategy.

Read Healthy Aging
4 min

How does the AARP recruit members? Exploring the Multi-Channel Strategy

With an influential readership of over 38 million for *AARP The Magazine*, AARP wields significant reach within its target demographic. Understanding **how does the AARP recruit members?** is key to appreciating the multi-faceted strategy that fuels one of the nation's most powerful advocacy groups.

Read Healthy Aging