What is the Katz Model?: Exploring Managerial Skills and Media Theory
In 1955, Robert L. Katz published a foundational article in the *Harvard Business Review* that introduced his Three-Skill Approach, arguing that effective leadership hinges on a manager's blend of technical, human, and conceptual skills. However, the term "Katz model" can also refer to communication theories developed by sociologist Elihu Katz, highlighting the importance of personal influence in media dissemination. This article will delve into both interpretations, detailing the specific theories and outlining their significance in their respective fields.