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Articles related to focusing on healthy aging, prevention, mobility, cognition, nutrition, independence, and caregiving support.

Oct 21, 2025

4 min

Mastering Marketing: How to Promote Nursing Homes Effectively

Positive word-of-mouth is a major driver of nursing home occupancy, with nearly 75% of prospective families trusting online reviews as much as personal recommendations. Understanding **how to promote nursing homes** effectively requires a holistic approach that builds trust, leverages digital tools, and fosters strong community relationships.

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Oct 13, 2025

4 min

Why do nursing homes change their name? Uncovering the real reasons

According to a 2016 Harvard study, nursing homes in America were changing ownership at an alarming rate. This trend raises a critical question for families seeking care: why do nursing homes change their name, and what might it signify about a facility's history?

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