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Articles related to focusing on healthy aging, prevention, mobility, cognition, nutrition, independence, and caregiving support.

6 min

Who is the target audience for nursing homes?

According to a 2023 study, over 1.3 million elderly adults live in nursing homes across the United States, representing a diverse group of individuals with different care needs. The target audience for nursing homes is not a single demographic but a complex mix of individuals needing various levels of care and their families making crucial life decisions for them. This guide explores the key segments that comprise this audience, from short-term rehabilitation patients to long-term residents with chronic conditions.

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4 min

Understanding Who is the Target Audience for Assisted Living?

According to the National Center for Assisted Living, the majority of assisted living residents are 85 years or older. However, this demographic snapshot only tells part of the story when considering the full scope of **who is the target audience for assisted living?** It is crucial to understand that this audience includes both the future resident and their family members, who are often the primary decision-makers.

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