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Articles related to focusing on healthy aging, prevention, mobility, cognition, nutrition, independence, and caregiving support.

3 min

Who does AARP target? A comprehensive breakdown of its diverse audience

While often associated with retirees, membership data shows that AARP's target demographic is far broader, with eligibility beginning at age 18. So, who does AARP target with its wide range of advocacy, services, and media? The organization focuses primarily on the 50+ population, but also actively engages younger generations through strategic campaigns and inclusive membership policies.

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5 min

Why Should We Respect People Younger Than Us? Understanding Intergenerational Value

According to a Deloitte survey, 86% of Gen Z employees consider purpose-driven work essential to their job satisfaction, highlighting a value-driven mindset that challenges traditional workplace norms. Understanding this perspective is a crucial part of the answer to **why should we respect people younger than us?**—because it moves beyond simple courtesy to recognizing the immense, unique value they bring to our world.

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