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What is the dementia friendly approach?

4 min read

Over 90% of countries within the Organisation for Economic Co-operation and Development (OECD) have implemented initiatives focused on dementia friendly communities. The dementia friendly approach is a multi-faceted philosophy that aims to support and include individuals with dementia and their caregivers within society. It moves beyond mere medical treatment to focus on a person's quality of life, dignity, and independence.

Quick Summary

The dementia friendly approach is a multi-sector, community-wide initiative centered on supporting and including individuals with dementia by creating a safe, respectful, and empowering environment. It involves educating the public, adapting physical spaces, and tailoring services to better meet the needs of people living with cognitive decline.

Key Points

  • Person-Centered Care: Focuses on an individual's unique needs, abilities, and life history rather than just their diagnosis.

  • Inclusive Environments: Involves modifying physical and social spaces to be safe, supportive, and easy to navigate for people with cognitive changes.

  • Community-Wide Effort: Extends beyond formal care settings to businesses, public spaces, and general community awareness.

  • Reduced Stigma: Aims to change attitudes and understanding around dementia, promoting a culture of acceptance and inclusion.

  • Enhanced Communication: Relies on trained individuals using respectful and clear communication techniques, such as the Positive Physical Approach, to foster trust and positive interactions.

In This Article

Understanding the Core Principles of a Dementia Friendly Approach

At its heart, a dementia friendly approach represents a fundamental shift in how society views and interacts with people living with dementia. Instead of focusing solely on the deficits caused by the disease, this approach focuses on the individual's abilities and rights, empowering them to remain active and engaged members of their community for as long as possible. This philosophy extends beyond residential care facilities and into all aspects of community life, including businesses, healthcare, transportation, and public spaces.

The Four Cornerstones of a Dementia Friendly Community

According to Alzheimer's Disease International (ADI), four essential elements are needed to support a dementia friendly community. These cornerstones provide a comprehensive framework for creating an inclusive environment:

  • People: Prioritizing the involvement of people with dementia and their caregivers, placing them at the center of planning and decision-making processes. The philosophy is often summarized as, "Nothing about us without us".
  • Communities: The physical and social environments must be adapted to meet the changing needs of people with dementia, promoting comfort, safety, and engagement.
  • Organizations: Businesses and service providers across all sectors must develop dementia friendly practices. This includes training staff, adapting communication methods, and ensuring accessibility.
  • Partnerships: Collective, cross-sectoral action is necessary to drive positive change. This means collaboration between government, non-profits, healthcare, businesses, and community members.

Person-Centered Care and Communication

The dementia friendly approach heavily emphasizes person-centered care, which tailors support to an individual's unique needs, preferences, and life story. A key component is training staff and the public on respectful and effective communication. Techniques such as Teepa Snow's Positive Physical Approach (PPA) focus on engaging individuals with dementia in a way that respects their personal space and promotes a sense of partnership and control. This might involve simple, clear sentences, approaching from the front to avoid startling someone, and using the Hand-under-Hand® technique for physical guidance. The goal is to build trust and connection, rather than just delivering a service.

Adapting the Physical Environment

Environmental design plays a critical role in a dementia friendly approach, helping to reduce confusion, improve safety, and support independence. Thoughtful modifications can make a profound difference. These can include:

  • Wayfinding: Using clear, large-print signs with universal symbols and high color contrast to help individuals navigate spaces.
  • Lighting: Optimizing natural light and ensuring even, consistent illumination to prevent confusion and reduce shadows that can cause fear or misinterpretation.
  • Clutter Reduction: Creating clear, clutter-free walkways to minimize fall risks and visual overwhelm.
  • Sensory Cues: Incorporating familiar and meaningful objects, photos, or scents to ground a person and evoke positive memories.

Comparison of Traditional vs. Dementia Friendly Care

The differences between traditional care models and the dementia friendly approach highlight the paradigm shift in thinking about dementia care.

Feature Traditional Care Model Dementia Friendly Approach
Focus Primarily on addressing medical symptoms and managing decline. On the whole person—their dignity, emotions, life history, and abilities.
Environment Often standardized, clinical, and institutional, which can feel disorienting. Tailored to be familiar, functional, and forgiving, resembling a home environment.
Communication Direct, often task-oriented, which can feel rushed or demanding. Calm, patient, and respectful, using techniques like the Hand-under-Hand® method.
Engagement Structured, provider-led activities, often with limited flexibility. Individualized activities based on personal history and preferences, promoting meaningful participation.
Community Integration Limited, often isolating the individual within a specific care setting. Inclusive and integrated into the wider community, from businesses to public spaces.
Stigma May inadvertently perpetuate stigma by focusing on loss of function and cognitive impairment. Actively works to reduce stigma by promoting awareness and focusing on the personhood of individuals with dementia.

Practical Application in Various Settings

Implementing a dementia friendly approach is a community-wide effort, with different sectors playing unique roles.

Healthcare Settings

  • Staff Training: Ensure medical and administrative staff are trained in dementia awareness and communication techniques.
  • Facility Modifications: Use clear signage, calming colors, and accessible layouts within hospitals and clinics.
  • Person-Centered Treatment: Involve the person with dementia in treatment discussions as much as possible and use tools like a "This is me" leaflet to provide context about the patient.

Retail and Businesses

  • Employee Awareness: Teach staff how to recognize a customer with dementia and provide patient, respectful assistance.
  • Environmental Adjustments: Offer quiet shopping hours, provide clear signage, and ensure non-slip flooring.
  • Financial Services: Banks and financial institutions should have trained staff to handle transactions with sensitivity and help protect customers from fraud.

Transportation and Public Spaces

  • Transportation Providers: Train bus drivers, taxi operators, and airport staff to be patient and understanding, offering assistance with seating and navigation.
  • Public Venues: Libraries, museums, and cinemas can offer dementia friendly programs with adaptations like softer lighting, lower sound volumes, and quiet spaces.
  • Community Events: Ensure that community-wide events are inclusive and offer safe, accessible options for people with dementia and their caregivers.

Conclusion: Beyond Awareness to Action

The dementia friendly approach represents a comprehensive and compassionate way to support individuals living with dementia, their families, and caregivers. By educating communities, adapting environments, and fostering person-centered interactions, we can reduce stigma and empower those affected to live more meaningful, independent lives. It is a philosophy that benefits not only those with dementia but creates a more inclusive and empathetic society for everyone. Embracing this approach requires continuous effort and collaboration across all sectors, ensuring that every person is treated with dignity and respect.

To explore more resources and learn how to get involved, visit the Dementia Friendly America website at https://dfamerica.org/.

Frequently Asked Questions

The primary goal is to empower people with dementia to live meaningful, engaged lives within their communities by fostering an environment that is informed, safe, respectful, and inclusive.

Businesses that become dementia friendly can improve customer service and accessibility for all, attract and retain loyal customers, and strengthen community partnerships. It also demonstrates a commitment to health equity and inclusion.

Simple home changes include reducing clutter, ensuring clear pathways, improving lighting, and using high-contrast colors to help distinguish items and surfaces. Adding clear labels with both words and pictures can also be very helpful.

You can become a 'Dementia Friend' by attending an information session to learn more about the condition and how it affects people. This helps change how people think, act, and talk about dementia.

Person-centered care involves tailoring support to an individual's unique history, preferences, and personality. It respects the individual's dignity and promotes their sense of identity, rather than treating them as a diagnosis.

No, the approach is beneficial for people at all stages of dementia. It helps support independence and engagement for as long as possible, adapting as the disease progresses.

Caregivers are integral partners in the dementia friendly approach. They are included in planning and decision-making, and their experiences and needs are supported by the wider community.

References

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice. Always consult a qualified healthcare provider regarding personal health decisions.