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Why do old people drink tomato juice on planes? Uncovering the surprising science

4 min read

It's a commonly cited travel statistic that an airplane's noisy, low-humidity cabin can reduce your ability to taste sweet and salty flavors by up to 30%. This physiological change is at the heart of why do old people drink tomato juice on planes, as it makes the beverage's earthy, savory notes more prominent and appealing at altitude.

Quick Summary

The in-flight preference for tomato juice is a direct result of how the airplane cabin environment affects our senses, specifically amplifying umami, the savory taste. As cabin noise and low humidity suppress sweet and salty flavors, the glutamate-rich profile of tomato juice becomes a surprisingly satisfying and flavorful option for many passengers, regardless of age.

Key Points

  • Umami Amplification: The constant noise in an airplane cabin suppresses your perception of sweet and salty flavors while enhancing umami, the savory taste found abundantly in tomato juice.

  • Dampened Sense of Smell: Low cabin humidity dries out your nasal passages, impairing your sense of smell, which is crucial for full flavor perception. Umami's strength helps it cut through this blunting effect.

  • Stereotype vs. Science: The tendency is a physiological response, not unique to older people, though the demographic might have established the habit over decades of air travel or seek stronger flavors due to natural changes in taste perception with age.

  • Nutritional Value with a Catch: Tomato juice offers electrolytes like potassium and is rich in Vitamin C, but store-bought versions often contain high levels of sodium, which is a key health consideration for seniors.

  • A Savory Alternative to Blandness: Given that most other foods and drinks taste blander in the air, the intense and robust flavor of tomato juice becomes a more appealing and satisfying choice for many passengers.

In This Article

The Science of Taste at 35,000 Feet

The unique sensory experience of flying creates a perfect storm for taste alterations. Three key factors work together to change how we perceive flavor in the air: ambient noise, low cabin humidity, and cabin pressure. The combination makes many foods and drinks taste bland, but a select few, like tomato juice, are actually enhanced.

The Impact of Loud Cabin Noise

Inside an airplane cabin, the constant drone of jet engines can reach up to 85 decibels, similar to heavy city traffic. Research from Cornell University's food science department has shown that this high level of noise significantly dulls our perception of sweetness and, to a lesser extent, saltiness. At the same time, the noise surprisingly augments our ability to taste umami, the fifth basic taste.

Low Humidity and Its Effect on Smell

Your sense of taste is heavily dependent on your sense of smell. At cruising altitude, the cabin air's humidity drops to less than 15%, drier than most deserts. This extremely dry air dehydrates your nasal passages and mouth, significantly dulling your sense of smell. With a blunted sense of smell, flavors that rely on aroma to be perceived fully, such as sweet sodas or salty crackers, become muted and unappealing.

Cabin Pressure and Sensory Perception

Commercial airlines are pressurized to simulate an altitude of 6,000 to 8,000 feet, rather than sea level. This change in pressure affects the inner ear and can also alter our overall sensory perception. This environmental shift contributes to a general dampening of flavor, which is why airline food is often heavily salted or spiced to compensate.

Umami: The Flavor That Is Amplified

Umami, often described as a savory, meaty, or earthy flavor, is the secret weapon of tomato juice in the sky. It is produced by the presence of glutamate, an amino acid naturally found in tomatoes, mushrooms, and soy sauce. While sweet and salty tastes are suppressed by the noisy, dry cabin, umami flavor perception is enhanced. This explains why tomato juice, with its high umami content, tastes so robust and delicious when you're flying, but might seem less appealing on the ground.

The Allure for Senior Travelers

While the science applies to all passengers, the association with senior travelers might stem from a few factors:

  • Established Habits: For generations, tomato juice has been a staple beverage on flights. Older adults, having flown for decades, may have developed a routine of ordering it, reinforcing the habit.
  • Seeking Flavor: As people age, their overall sense of taste and smell can sometimes decline. This can lead to a preference for stronger, more pronounced flavors. In the dulled sensory environment of a plane, the boosted umami of tomato juice is a surefire way to get a satisfying flavor hit.
  • Health Consciousness: Many seniors are mindful of their sugar intake. A beverage like tomato juice is a less sugary option compared to soda, making it a preferable choice for those watching their diet, despite its potentially high sodium content.

Health Benefits and Considerations

Aside from its unique taste profile in the air, tomato juice offers some health benefits, though there are also aspects to be mindful of, especially for older adults.

  • Nutrient Rich: Tomatoes are packed with Vitamin C, potassium, and the antioxidant lycopene. Potassium is an electrolyte that can help counteract the dehydrating effects of the dry cabin air.
  • High Sodium Content: A significant drawback, especially for those with high blood pressure, is the high sodium levels often found in pre-packaged tomato juice. It is important to be aware of the nutritional label or consider alternatives if you need to limit sodium.
  • The Bloody Mary Factor: Many passengers choose to elevate their in-flight tomato juice into a Bloody Mary. While tasty, the addition of alcohol can increase dehydration, so it's a good idea to alternate with water.

Comparing In-Flight Beverage Options

To understand why tomato juice stands out, let's compare it to other common choices:

Beverage Flavor Profile Flavor at Altitude Umami Content Hydration Factor
Tomato Juice Savory, earthy, rich Intensified High Good (can be high in sodium)
Soda Sweet, fizzy Muted, bland None Poor (sugary)
Water Neutral Neutral None Excellent
Coffee/Tea Bitter, aromatic Normal to muted Varies Can be dehydrating

Optimizing Your In-Flight Refreshments

Beyond simply ordering tomato juice, here are some tips for a more flavorful flight:

  1. Bring Your Own Flavor: If you need to watch your sodium, consider bringing a small bottle of low-sodium tomato juice or a packet of low-sodium seasoning to add to plain water.
  2. Explore Other Umami Flavors: The umami effect isn't limited to tomato juice. Consider ordering other savory options that might be on the menu, like a warm broth or certain savory snacks, to combat the blandness.
  3. Stay Hydrated: The dry cabin air is tough on the body. While tomato juice helps, nothing beats plain water for hydration. Drinking plenty of water is one of the best ways to combat jet lag and fatigue.

Conclusion: The Final Sip

The next time you see a seasoned traveler sipping a glass of tomato juice on a plane, you'll know it's not just a quaint tradition. It's a fascinating display of how our senses adapt to extreme conditions. The science of umami, coupled with the dehydrating, noisy environment of an airplane, turns an otherwise ordinary beverage into a satisfying and savory sensation. Understanding these principles allows travelers of all ages to make more informed and flavorful choices high above the clouds. For those interested in the intricacies of taste perception, learning about the five basic tastes and how they are affected by the environment offers a deeper appreciation for the simple pleasures of eating and drinking. For further reading, consult authoritative sources on sensory science, such as journals from Cornell University's Food Science department.

Frequently Asked Questions

Yes, research confirms it. The unique conditions inside an airplane cabin, including high noise levels, low humidity, and pressurized air, alter how we perceive taste. This particularly dampens sweet and salty flavors while intensifying umami, the savory taste, which is why tomato juice tastes different and often better.

No, the physiological reasons apply to all passengers. While the observation that more older people order it may stem from a long-standing habit or general taste changes associated with aging, the sensory science behind the phenomenon is universal.

Umami is one of the five basic tastes, often described as savory, meaty, or earthy. It is the only taste perception that is amplified, rather than dulled, by the constant background noise of an airplane. Since tomato juice is naturally rich in umami-causing glutamate, its flavor is enhanced.

One potential drawback is the high sodium content in many commercial tomato juices. This can be a concern for older adults or those with high blood pressure who are watching their sodium intake. For better hydration and less sodium, unsalted versions or plain water are better choices.

Yes, most do. Sweet foods, like sodas, will taste less sweet, and salty foods will taste less salty. This is why airlines often add extra salt and spices to their meals to make them more palatable at altitude. Bitter and sour tastes, however, are less affected.

Absolutely. A Bloody Mary is a very popular in-flight beverage. The added ingredients like Worcestershire sauce, hot sauce, and spices often complement and further enhance the umami profile of the tomato juice. Just remember that alcohol can be dehydrating in the dry cabin air.

Focus on umami-rich foods and beverages to get the most flavor. Stay well-hydrated with plenty of plain water to combat dehydration. If you have dietary concerns, such as managing sodium, bring your own low-sodium options or ask the flight attendant for specific details about the juice being served.

References

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice. Always consult a qualified healthcare provider regarding personal health decisions.