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Articles related to focusing on healthy aging, prevention, mobility, cognition, nutrition, independence, and caregiving support.

4 min

How does the AARP recruit members? Exploring the Multi-Channel Strategy

With an influential readership of over 38 million for *AARP The Magazine*, AARP wields significant reach within its target demographic. Understanding **how does the AARP recruit members?** is key to appreciating the multi-faceted strategy that fuels one of the nation's most powerful advocacy groups.

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4 min

Is AARP privately owned? Understanding its non-profit structure

With more than 38 million members, AARP is a prominent force in the senior community. The question of whether **is AARP privately owned** is a common one, and the answer lies in its unique and often misunderstood business model as a non-profit organization.

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3 min

Does AARP do anything for seniors? A comprehensive look at member benefits and advocacy

With nearly 38 million members, AARP is a powerful voice and resource for Americans aged 50 and older. Many people wonder, “Does AARP do anything for seniors?” beyond offering discounts, and the answer is a resounding yes, with a wide range of advocacy, resources, and services designed to empower and improve the lives of older adults.

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4 min

What are the major issues of AARP?

According to its 2023 financial statement, over 60% of AARP's revenue came from royalties paid by companies that license its brand. This lucrative business model has fueled criticism and raised questions among both members and political observers about what are the major issues of AARP, particularly potential conflicts of interest between its commercial ventures and its advocacy mission.

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