The Founding and Early Years of American Senior Benefits
American Senior Benefits (ASB) was founded in 2005, marking the beginning of its journey as an independent marketing organization (IMO). From the start, the company specialized in serving the specific needs of the senior demographic. Unlike many other insurance providers, ASB positioned itself as an independent agency, which allowed it to offer a broad portfolio of products from multiple top-rated carriers. This model emphasized a personalized, needs-based approach rather than pushing one-size-fits-all solutions.
During its early years, ASB focused on building a network of agents dedicated to a “people first” philosophy. This approach involved face-to-face interactions to build trust and rapport with senior clients, helping them navigate complex insurance decisions. The company's focus on Medicare supplements, long-term care, and annuities enabled it to establish a strong presence in the senior insurance market.
Growth and the Acquisition by Integrity Marketing Group
ASB experienced consistent growth throughout its first decade and a half of operation. The company expanded its network, growing to include hundreds of affiliated agents and multiple office locations across the country. This success can be attributed to its specialized focus and its hybrid business model, which provided agents with extensive training and support while maintaining independence.
In 2019, this trajectory led to a significant development in the company's history. American Senior Benefits was acquired by Integrity Marketing Group, one of the nation's largest independent distributors of life and health insurance products. This acquisition allowed ASB to leverage Integrity's vast resources and technology while continuing to operate with its established brand and focus on the senior market. The move was a strategic step to further expand ASB's capabilities and market reach.
Core Services and Offerings
American Senior Benefits is known for a range of specialized products tailored to the needs of older Americans. These services include:
- Medicare Solutions: This encompasses Medicare Advantage plans, Medicare Supplement (Medigap) policies, and Part D prescription drug plans.
- Life Insurance: ASB offers various life insurance products to help seniors protect their families and secure their financial future.
- Long-Term Care Insurance: These policies are designed to cover the costs of long-term care services, which are typically not covered by Medicare.
- Annuities: ASB provides annuity products to help clients with retirement income planning and wealth accumulation.
- Retirement Planning: In addition to insurance, the company offers guidance on broader retirement and financial planning.
Comparing Insurance Agencies: ASB vs. Traditional Carriers
| Feature | American Senior Benefits (Independent Marketing Organization) | Traditional Captive Insurance Carrier (e.g., State Farm) |
|---|---|---|
| Product Offering | Sourced from a wide range of highly-rated carriers, offering multiple options to clients. | Primarily offers proprietary products from a single company, with a more limited scope of options. |
| Agent Relationship | Agents are affiliated but independent, allowing for a personalized, client-first approach. | Agents are employees of the company and are typically required to sell only that company's products. |
| Client Focus | Dedicated specialization in the senior market and its specific needs, such as Medicare and retirement planning. | May offer a broader range of insurance and financial products for all age groups, with less specialization in senior-specific issues. |
| Company Mission | Emphasizes putting "people first" and providing tailored solutions from a wide selection of choices. | Often focuses on brand loyalty and selling the company's specific product line. |
The Impact of Independence and Acquisition
The acquisition by Integrity Marketing Group in 2019 had several implications for American Senior Benefits and its clients. For the company, it provided enhanced back-office support, technological resources, and a broader network. This integration helped streamline operations and expand the tools available to ASB agents. For clients, the independent business model was preserved, meaning agents could continue to draw from a diverse portfolio of carriers to find the best solutions. The company's commitment to personalized service remained intact, a key selling point for many seniors seeking personalized guidance for complex financial decisions.
Conclusion
American Senior Benefits was founded in 2005 and has maintained a consistent focus on the senior market for nearly 20 years. Its history is marked by a commitment to a "people first" philosophy and a strategic independent marketing organization model. The company's evolution includes a key acquisition by Integrity Marketing Group in 2019, which enhanced its resources while allowing it to maintain its core business principles. Today, it remains a notable provider of insurance and financial solutions for seniors, specializing in Medicare, long-term care, and retirement planning.
