A Legacy of Advocacy and Support for Older Adults
Founded in 1950, the National Council on Aging (NCOA) stands as the nation's first organization dedicated to being a national voice for older adults. For over 75 years, it has been a driving force in advocating for policies and creating programs that allow seniors to age with dignity, purpose, and security. NCOA is a non-governmental, 501(c)(3) charitable organization that collaborates with businesses, community-based organizations, and government agencies to address the challenges faced by America's aging population. Its core mission is to improve the lives of millions, with a special focus on those who are struggling financially or facing health challenges.
Unlike organizations that cater to a broad 50+ market, NCOA hones in on the needs of adults over 60 who are economically vulnerable. This focus shapes its two primary pillars of action: ensuring economic security and promoting healthy living.
Pillar 1: Championing Economic Security
Financial stability is a cornerstone of aging well. NCOA works tirelessly to connect older adults with resources to manage their finances, find employment, and access benefits that can make a significant difference in their daily lives. Key initiatives under this pillar include:
- BenefitsCheckUp®: This is arguably one of NCOA's most impactful tools. It's a free, confidential online service that helps older adults and individuals with disabilities find federal, state, and private benefits programs they may be eligible for. These programs can help pay for prescriptions, food, healthcare, utilities, and more. Millions of dollars in benefits go unclaimed each year simply because people don't know they exist or how to apply; BenefitsCheckUp® directly addresses this gap.
- Senior Community Service Employment Program (SCSEP): As the nation's only jobs program specifically for older adults, SCSEP provides training and part-time employment opportunities for low-income, unemployed individuals aged 55 and over. This program helps seniors gain valuable skills and work experience, boosting their financial independence.
- Financial Education: NCOA provides toolkits and resources on topics like money management, avoiding scams, and understanding reverse mortgages. By empowering seniors with financial literacy, the organization helps protect them from fraud and make informed decisions about their assets.
Pillar 2: Promoting Healthy Living and Wellbeing
Good health is fundamental to maintaining independence and quality of life as we age. NCOA develops and promotes evidence-based programs designed to help older adults stay healthy, active, and safe. These programs are often delivered through a national network of community partners, including senior centers and local agencies.
Key health initiatives include:
- Falls Prevention: Falls are a major threat to the health and independence of older adults. NCOA leads the National Falls Prevention Resource Center and the Falls Free® Initiative. These efforts raise awareness and support community-based programs like 'A Matter of Balance' and Tai Chi, which are proven to reduce the risk of falling by improving balance, strength, and confidence.
- Chronic Disease Self-Management: NCOA supports programs that empower seniors to manage chronic conditions like diabetes, arthritis, and heart disease. These workshops provide practical skills for living healthier lives, improving communication with doctors, and managing symptoms effectively.
- Support for Senior Centers: NCOA recognizes senior centers as vital hubs for community connection, health services, and social engagement. It provides resources and advocates for policies that help modernize these centers so they can continue to meet the evolving needs of older adults.
NCOA vs. AARP: A Comparison
While both NCOA and AARP advocate for older Americans, they have different focuses and operational models. Understanding these differences can help individuals identify the right resource for their needs.
| Feature | National Council on Aging (NCOA) | AARP |
|---|---|---|
| Primary Focus | Improving health and economic security for struggling and vulnerable older adults (60+). | Broad advocacy and services for all individuals aged 50 and over. |
| Organizational Type | 501(c)(3) non-profit charity. | 501(c)(4) non-profit social welfare organization with a for-profit subsidiary (AARP Services, Inc.). |
| Key Services | Evidence-based programs (falls prevention, disease management), BenefitsCheckUp®, SCSEP job training. | Member discounts (travel, insurance), publications (AARP The Magazine), legislative advocacy on a wide range of issues. |
| Model | Develops and scales solutions through a network of community partners. | Direct-to-consumer membership model offering commercial products and services. |
The Future of Aging with NCOA
As the number of older adults in America continues to grow, the work of the NCOA becomes even more critical. The organization has set an ambitious goal to improve the health and economic security of 40 million older adults by 2030. Through its powerful combination of direct-service tools, community partnerships, and unwavering advocacy, the National Council on Aging remains a dedicated champion, ensuring that every person has the resources and opportunity to age well.
